Are You Catering to the Next Generation of Aesthetic Patients?

It’s a serious question to consider: Are you catering to the next generation of aesthetic patients? We’re talking about millennials and Gen Z, those “80s-90s babies” who aren’t exactly babies anymore. It may be hard to believe, but millennials are now at the ideal age for receiving anti-aging aesthetic services like Botox and radiofrequency (RF) microneedling, beginning hormone therapy sessions, or even considering plastic surgery. Similarly, Gen Z is also inclined to start thinking of aesthetic treatments like “baby Botox” to tackle signs of aging from their first appearance, or as a way of taking preventative measures against aging.


If you haven’t asked yourself whether or not you’re catering to the next gen of aesthetic patients, consider this: What kind of patients are you catering to then? Who is your ideal patient—from age range, demographic, to primary concerns?

aesthetic patient

Now more than ever, medical cosmetics-based practices need to start prioritizing the newest generation of patients just as much as their existing clientele. From tattoo removal centers, board-certified dermatology offices, and medspas (just to name a few), you need “younger” patients just as much as older ones!


So how can your practice begin attracting the right patients that will keep your aesthetic business afloat as the times change? This might sound more extreme than it really is, but modernizing your current operations can make all the difference! After all, aesthetic services are all about restoration and revitalization, so why can’t your office enjoy the same “refresh” that your patients experience?


Younger patients famously prefer a much different form of communication compared to baby boomers and Gen X. Rather than face-to-face communication, it’s all about streamlined exchanges—ideally through text, email, or just keeping things as short and to the point as possible.

By offering an option for every generation of aesthetic patients—in this instance, those younger millennial and Gen Z patients—a user friendly, quick response software platform may be just the thing your practice needs. When younger patients visit your website or social media and are prompted to “Give our office a call!” or “Stop by to book an appointment,” call-to-actions like these are often what deter potential patient leads from converting to paying customers.


As of 2022, aesthetic practices nationwide have begun integrating Docovia into their office’s daily operations. This is essentially a one-stop-shop for all things “modern” that next gen patients love; From relieving mundane tasks on staff members’ to-do lists, to booking appointments at any time after hours, Docovia offers practitioners just as much benefit as it does potential patients.


Imagine a new way of life where you can enter the office stress-free, with more chair time than ever, all while a multifunctional lead generation tool and client intake platform ensures that your aesthetic practice doesn’t stay stagnant… Instead, it just keeps on growing and attracting the next gen patients that will stick with you for years to come. And at the same time, patients can have a new experience where they take control of when they’d like to schedule appointments, submit inquiries, or jumpstart a first-time consult using Docovia’s multifaceted functionality as a virtual consultation platform.


In a recent Docovia case study, researchers discovered that within a 30-day trial alone, Docovia can skyrocket an aesthetic practice’s lead generation by at least 60%! Choosing to incorporate a new software into any business is a big decision, but that is also why so many practitioners choose Docovia as their go-to practice management tool. There are ample opportunities to test the waters or “try before you buy.” Browse their website to learn more about The Docovia Difference, request a complimentary 360° Marketing Review of your current website, or sign up for a 30-day trial and see how many leads your practice can generate.

From Virtual Consult to In-Room Success: Optimizing the Handoff

By Kenner Medina • July 28, 2025
A great virtual consultation is only the beginning—it’s what happens next that determines success. The handoff from online consult to in-person treatment must be smooth, professional, and cohesive. Docovia helps make this transition seamless by capturing the patient's goals, concerns, medical history, and treatment preferences—all in one place. This information can then be shared with the in-office team so that nothing gets lost between the digital and physical experience. When patients walk in, they should feel like the provider already knows them, because they do. This saves time, reduces redundancy, and improves the patient experience. Practices can even use Docovia to send customized welcome packets or reminders before the in-office appointment. Additionally, having consistent communication between virtual and in-person teams prevents mistakes and builds trust. This kind of continuity makes patients more likely to return and refer others. The goal isn’t just to move patients from screen to table; it’s to make them feel like they’ve been supported every step of the way.

HIPAA Compliance Made Simple: Best Practices with Docovia

By Kenner Medina • July 21, 2025
For aesthetic clinics offering virtual consultations, maintaining HIPAA compliance is non-negotiable. But it doesn’t have to be overwhelming. Docovia is built with privacy and security in mind, ensuring that all virtual interactions meet HIPAA standards without adding extra administrative burden. From encrypted video calls to secure storage of medical forms and consents, every step is protected. One key area practices often overlook is ensuring that the third-party tools they use (email, video, CRM) are HIPAA-compliant or covered by Business Associate Agreements (BAAs). With Docovia, you don’t have to worry—everything is integrated and vetted. Staff should still be trained on best practices: never leave open tabs unattended, log out of shared devices, and always verify patient identity before starting a call. It's also helpful to audit your virtual consult process quarterly to catch any compliance gaps. With Docovia’s audit trail features, reviewing patient interactions becomes simple and stress-free. Staying compliant doesn’t have to mean being paranoid—it can be seamless and secure with the right tech partner.

Expand Your Reach: Specialty Marketing Strategies for Out-of-Town Virtual Patients

By Kenner Medina • July 14, 2025
Virtual consultations remove geographic limits, opening your aesthetic practice to a wider audience. With the right strategy, your clinic can serve patients from other cities, states, or even countries. But attracting out-of-town patients requires targeted marketing. Consider campaigns that highlight destination services, such as “Fly In for a Glow-Up” packages. Combine this with partnerships—discounted hotel rates, rideshare credits, or concierge services—and suddenly your practice becomes a luxury experience worth traveling for. Docovia simplifies this by handling virtual pre-screening, secure intake, and even payment discussions ahead of the visit. You can use paid ads focused on specific regions, or SEO-optimized blog content that targets common aesthetic concerns in certain climates or cultures. Testimonials from long-distance patients can reinforce credibility. And with Docovia’s flexible scheduling tools, you can coordinate travel and treatment timelines with ease. By leveraging virtual care and smart marketing, you can turn your practice into a destination—not just a location.

Overcoming Video Call Anxiety: Best Practices for Virtual Aesthetic Consultations

By Kenner Medina • July 7, 2025
Even the most seasoned providers can feel awkward on camera. Likewise, patients—especially those discussing personal appearance goals—may feel vulnerable in a virtual setting. That’s why it’s crucial to create a warm, professional, and confident virtual environment . This starts with technical details: good lighting, a neutral background, proper eye contact, and a stable internet connection. But it also involves soft skills like asking icebreaker questions, mirroring patient language, and showing empathy. Providers should be trained not just in procedures, but in digital bedside manner. Docovia helps here by automating the less personal parts—like intake and consents—so the human interaction can be fully focused on rapport. Having pre-consult photos in advance (a Docovia feature) also helps patients feel less pressure during the call. For nervous patients, sending a short prep guide in advance—what to wear, what lighting to use—can go a long way. Ultimately, mastering virtual presence is a skill worth developing, and it directly impacts conversion and long-term trust.

Data-Driven Aesthetic Consults: How Analytics Can Refine Your Virtual Intake

By Kenner Medina • July 1, 2025
In a digital-first world, data isn’t just helpful—it’s essential. Aesthetic practices can gain a competitive edge by analyzing metrics throughout the virtual consultation journey. Docovia's platform can track vital insights like form abandonment rates, average consultation duration, top-requested services, and patient conversion timelines. These data points aren’t just numbers; they’re a roadmap to optimizing efficiency and improving patient satisfaction. For example, noticing that a particular intake question leads to drop-offs might prompt a more streamlined approach. Similarly, tracking conversion rates by consultation type (e.g., neuromodulator vs. skin resurfacing) helps refine marketing and scheduling strategies. With this kind of intelligence, providers can adapt to what works—and drop what doesn’t. Additionally, patient feedback can be linked to specific providers or workflows, allowing for personalized coaching and training. The beauty of Docovia’s system is that it makes all this seamless—data collection and analysis happen in the background, empowering practices to make smarter decisions daily. This is the future of aesthetic medicine: not just digital, but data-driven.

Virtual vs. In-Person Aesthetic Consults: When (and Why) Each Makes Sense

By Kenner Medina • June 9, 2025
Both virtual and in-person consultations have their place in aesthetic care. The key is knowing when to use each. Virtual Consults are ideal for: Initial inquiries and interest gauging Busy patients who want convenience Out-of-town leads Quick follow-ups or questions In-Person Consults are best for: Final treatment planning Detailed skin assessments or measurements Procedures requiring in-office prep or imaging Docovia helps you leverage both approaches, allowing you to triage efficiently while still delivering high-touch care. It’s not about choosing one or the other—it’s about creating a flexible, modern workflow that works for your patients and your practice.

From Virtual Consult to In-Room Success: Optimizing the Handoff

By Kenner Medina • July 28, 2025
A great virtual consultation is only the beginning—it’s what happens next that determines success. The handoff from online consult to in-person treatment must be smooth, professional, and cohesive. Docovia helps make this transition seamless by capturing the patient's goals, concerns, medical history, and treatment preferences—all in one place. This information can then be shared with the in-office team so that nothing gets lost between the digital and physical experience. When patients walk in, they should feel like the provider already knows them, because they do. This saves time, reduces redundancy, and improves the patient experience. Practices can even use Docovia to send customized welcome packets or reminders before the in-office appointment. Additionally, having consistent communication between virtual and in-person teams prevents mistakes and builds trust. This kind of continuity makes patients more likely to return and refer others. The goal isn’t just to move patients from screen to table; it’s to make them feel like they’ve been supported every step of the way.

HIPAA Compliance Made Simple: Best Practices with Docovia

By Kenner Medina • July 21, 2025
For aesthetic clinics offering virtual consultations, maintaining HIPAA compliance is non-negotiable. But it doesn’t have to be overwhelming. Docovia is built with privacy and security in mind, ensuring that all virtual interactions meet HIPAA standards without adding extra administrative burden. From encrypted video calls to secure storage of medical forms and consents, every step is protected. One key area practices often overlook is ensuring that the third-party tools they use (email, video, CRM) are HIPAA-compliant or covered by Business Associate Agreements (BAAs). With Docovia, you don’t have to worry—everything is integrated and vetted. Staff should still be trained on best practices: never leave open tabs unattended, log out of shared devices, and always verify patient identity before starting a call. It's also helpful to audit your virtual consult process quarterly to catch any compliance gaps. With Docovia’s audit trail features, reviewing patient interactions becomes simple and stress-free. Staying compliant doesn’t have to mean being paranoid—it can be seamless and secure with the right tech partner.

Expand Your Reach: Specialty Marketing Strategies for Out-of-Town Virtual Patients

By Kenner Medina • July 14, 2025
Virtual consultations remove geographic limits, opening your aesthetic practice to a wider audience. With the right strategy, your clinic can serve patients from other cities, states, or even countries. But attracting out-of-town patients requires targeted marketing. Consider campaigns that highlight destination services, such as “Fly In for a Glow-Up” packages. Combine this with partnerships—discounted hotel rates, rideshare credits, or concierge services—and suddenly your practice becomes a luxury experience worth traveling for. Docovia simplifies this by handling virtual pre-screening, secure intake, and even payment discussions ahead of the visit. You can use paid ads focused on specific regions, or SEO-optimized blog content that targets common aesthetic concerns in certain climates or cultures. Testimonials from long-distance patients can reinforce credibility. And with Docovia’s flexible scheduling tools, you can coordinate travel and treatment timelines with ease. By leveraging virtual care and smart marketing, you can turn your practice into a destination—not just a location.

Overcoming Video Call Anxiety: Best Practices for Virtual Aesthetic Consultations

By Kenner Medina • July 7, 2025
Even the most seasoned providers can feel awkward on camera. Likewise, patients—especially those discussing personal appearance goals—may feel vulnerable in a virtual setting. That’s why it’s crucial to create a warm, professional, and confident virtual environment . This starts with technical details: good lighting, a neutral background, proper eye contact, and a stable internet connection. But it also involves soft skills like asking icebreaker questions, mirroring patient language, and showing empathy. Providers should be trained not just in procedures, but in digital bedside manner. Docovia helps here by automating the less personal parts—like intake and consents—so the human interaction can be fully focused on rapport. Having pre-consult photos in advance (a Docovia feature) also helps patients feel less pressure during the call. For nervous patients, sending a short prep guide in advance—what to wear, what lighting to use—can go a long way. Ultimately, mastering virtual presence is a skill worth developing, and it directly impacts conversion and long-term trust.

Data-Driven Aesthetic Consults: How Analytics Can Refine Your Virtual Intake

By Kenner Medina • July 1, 2025
In a digital-first world, data isn’t just helpful—it’s essential. Aesthetic practices can gain a competitive edge by analyzing metrics throughout the virtual consultation journey. Docovia's platform can track vital insights like form abandonment rates, average consultation duration, top-requested services, and patient conversion timelines. These data points aren’t just numbers; they’re a roadmap to optimizing efficiency and improving patient satisfaction. For example, noticing that a particular intake question leads to drop-offs might prompt a more streamlined approach. Similarly, tracking conversion rates by consultation type (e.g., neuromodulator vs. skin resurfacing) helps refine marketing and scheduling strategies. With this kind of intelligence, providers can adapt to what works—and drop what doesn’t. Additionally, patient feedback can be linked to specific providers or workflows, allowing for personalized coaching and training. The beauty of Docovia’s system is that it makes all this seamless—data collection and analysis happen in the background, empowering practices to make smarter decisions daily. This is the future of aesthetic medicine: not just digital, but data-driven.

Virtual vs. In-Person Aesthetic Consults: When (and Why) Each Makes Sense

By Kenner Medina • June 9, 2025
Both virtual and in-person consultations have their place in aesthetic care. The key is knowing when to use each. Virtual Consults are ideal for: Initial inquiries and interest gauging Busy patients who want convenience Out-of-town leads Quick follow-ups or questions In-Person Consults are best for: Final treatment planning Detailed skin assessments or measurements Procedures requiring in-office prep or imaging Docovia helps you leverage both approaches, allowing you to triage efficiently while still delivering high-touch care. It’s not about choosing one or the other—it’s about creating a flexible, modern workflow that works for your patients and your practice.

5 Time-Saving Benefits of Using Docovia in Your Aesthetic Practice

By Kenner Medina • June 2, 2025
Time is one of your most valuable resources. Here’s how Docovia helps you save it: Pre-Screening: Evaluate potential patients before they ever step into your office. Smart Intake: Collect all necessary information and photos ahead of time. Centralized Communication: All patient messaging and consults in one secure platform. Automated Follow-Up: Keep your pipeline full without manual reminders. Fewer No-Shows: Virtual consults reduce cancellations and wasted time. With Docovia, aesthetic providers can run more efficiently and focus more energy on delivering excellent care.

What Patients Really Want in an Aesthetic Consultation (and How to Deliver It Virtually)

By Kenner Medina • May 26, 2025
Aesthetic patients often come to consultations with a mix of excitement and hesitation. They want to feel heard, understood, and confident in the provider they choose. The good news? These needs can be met—virtually. With Docovia, providers can offer secure, private consultations that prioritize personalization. By reviewing patient-submitted photos and intake information ahead of time, practitioners can enter each call prepared and focused. This efficiency makes patients feel valued and respected. Patients also appreciate transparency. Through Docovia, providers can clearly communicate pricing, timelines, and treatment options—all while building a strong, authentic connection. Virtual consultations aren’t just convenient—they’re effective.

From Lead to Loyal Client: How Docovia Streamlines Patient Onboarding for Aesthetic Practices

By Kenner Medina • May 19, 2025
In the aesthetics industry, first impressions matter—and that starts the moment a prospective patient lands on your website. Docovia transforms that moment into an opportunity for conversion. Rather than playing phone tag or waiting for an in-office consultation, prospective patients can initiate their aesthetic journey immediately through Docovia’s seamless virtual consult tool . With smart intake forms, secure photo uploads, and HIPAA-compliant messaging, providers can assess candidacy and propose treatment plans faster than ever. This streamlined process not only increases conversion rates but also builds trust from day one. With Docovia, you're not just capturing leads—you're creating loyal clients.

Why Virtual Consultations Are the Future of Aesthetic Treatments

By Kenner Medina • May 12, 2025
The world of aesthetic medicine is evolving, and at the forefront of that change is the growing demand for virtual consultations . Patients today crave convenience, privacy, and flexibility—all of which can be delivered through digital platforms like Docovia. With a virtual consultation, patients can connect with their provider from the comfort of their own home, saving time and removing the pressure often associated with in-office visits. For providers, this means fewer no-shows, faster initial evaluations, and better pre-screening before committing to an in-person treatment. As aesthetic care becomes more mainstream, platforms like Docovia enable clinics to meet patients where they are—online. The future of aesthetic treatments is digital, and practices that adapt now will be best positioned to thrive in the years to come.
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