The Ultimate Checklist for Your Hormone Therapy Website

Physicians who offer a wide variety of specialties in their practice, like hormone therapy in this instance, can find difficulty attracting patients to their office for specific services. This can be attributed to either a small pool of potential patients, or something as simple as a lack of knowledge from your target audience. Whether your office is looking to bring in more hormone therapy patients or gain traction with other treatments like tattoo removal and hair transplants, this is your ultimate checklist for a well-rounded, specialized website.

aesthetic patient

1. Introduction/Breakdown

Some treatments are far less well known than aesthetic industry staples like plastic surgery and Botox. It is because of this that some treatment options (ie: hormone therapy) need to be spelled out, slowly, from A-Z for patients to fully grasp what exactly specific treatments entail. Dedicated hormone therapy sections on your office’s website should include a paragraph or at least 1-2 sentences explaining what hormone therapy is, signs that a patient may need it, and what to expect from available treatment options.


2. Visual Aids

Now for the website visitors who are also notorious “skimmers.” They essentially want to see all those main buzzwords and get a general idea of what hormone therapy is—without taking the time to read every last word on your site. In order to cater to viewers of every kind, we recommend including bullet points, example images, and videos to fully demonstrate what your specialized treatment means. Even for viewers who prefer to explore all the nooks and crannies of a website, breaking up text can provide an overall more engaging experience.


3. Blogs Galore

Not only is this a valuable asset for search engine optimization (SEO) purposes, but composing blogs for your website can act as a lengthier and equally, if not more, helpful FAQs page for current and potential patients. Perhaps patients want to know the nitty gritty differences between all their hormone therapy options, like bioidentical balancing and natural compound therapy. As for any website, you should imagine that you are a patient, and that while you search for a credible provider, you are also learning more about aesthetic services and feeling called to book an appointment or schedule a consultation. Less is not more, in this case.


4. Guide Users Outside the Box

We are undoubtedly in a digital age, so as patients explore your website, it is important to guide them towards your aesthetic office’s other facets of marketing and brand identity. Bottom line: Get website visitors to peruse your social media!


To an untrained eye, social media platforms like Instagram, Facebook, and TikTok could all seem like the same thing—but your patients will choose specific platforms based on specific demographics and the specific kind of content they prefer to consume.


Let’s say you’re looking to increase the amount of younger patients you have in your med spa or plastic surgery office. TikTok would be the social platform to expand upon. To have the ultimate hormone therapy website, consider what kind of patients you’re looking to attract and how you would like to curate content directed towards them.


5. Capture Hormone Therapy Leads–At All Times

By checking off each item listed in our “Ultimate Checklist for Your Hormone Therapy Website,” your specialized aesthetic service will pretty much be set up for success. That is, once you’ve integrated Docovia as well. Docovia is the leading, multifunctional software platform in the medical aesthetics industry. With the ability to perform a majority of your office’s day-to-day (and time consuming) tasks, including lead acquisition and conversion, website building, patient booking, answering inquiries and payment processing, Docovia streamlines your practice for the better—while attracting and retaining patients.


Docovia is a client intake platform, lead generation tool, asynchronous smart intake form, and marketing tool all in one. For aesthetic physicians, you’re saving precious chair time and spending more time with your dermatology, med spa, or hormone therapy patients. For patients, Docovia opens up a whole new realm of aesthetic experiences. Gone are the days of annoying, outdated contact forms or uninformative websites. Now, enter your specialized website that can address patients’ every concern, make your practice the stand out choice, and attract more patients with a user-friendly, helpful widget: made possible with Docovia!


Click here for a FREE 360° audit of your practice’s current website.

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