Although many aesthetic offices are reluctant to admit it, lead capturing is a complex process. Technically, it shouldn’t be that difficult to simply generate leads. For some aesthetic services, whether they are focused in hormone therapy or plastic surgery, it may not be; the difficulty, however, lies in gathering not just an abundance of leads, but gathering leads that have the true potential to convert into actual paying patients.
Docovia is a pioneer in practice enhancement. As a multifunctional lead capture tool, website builder, modernized contact form, and more, Docovia is the medical aesthetic industry’s go-to when it comes to lead acquisition and conversion.
In one of our most recent case studies, Docovia analyzed a southern California med spa over a 30-day period as our software platform effectively worked to capture the med spa’s website traffic from two locations.
Now before we get into the nitty gritty of how Docovia was able to significantly increase new client revenue and case acceptance rates, here’s the condensed version:
On average, our client was receiving approximately 20 leads per month from website visitors alone. Statistically, most practices convert anywhere from 10–15% of leads into sales. Taking this into account, this southern California medical spa was only able to gain at least 2 new patients monthly—despite acquiring up to 20 potential leads per month.
Through the successful lead capture and nurturing process provided by Docovia, those original numbers drastically improved for our client. Once Docovia is integrated into any practice’s website, a 24/7 website widget takes the entire burden of lead capture, marketing services, and everything that comes with that off of your staff’s shoulders.
Docovia widgets are housed entirely on your existing website (and if your aesthetic office doesn’t have a website, that’s what our site building feature is for!) and can be personalized according to your unique branding. Whether your practice is closed for the day or in the middle of peak business hours, the Docovia widget captures leads, answers client inquiries, sets up first-time consultations, and even handles payment processing while you and staff are preoccupied with day-to-day operations.
By experiencing the Docovia Difference, this soCal med spa increased their website leads from just 20 per month to 48! Going from only 2-3 new patients every month, our client was then able to generate up to 28 actual leads who had either paid for treatment already or scheduled an appointment. New leads expressed diverse interest in 26 various treatment offerings; from aesthetic injectables, neurotoxins, laser hair removal, body contouring, polydioxanone (PDO) thread lifts, EMsculpt Neo, Ultherapy®, and more, potential leads were not singularly focused on select treatments.
Based on an estimated average treatment cost for the services of interest, total revenue generated would be approximately $29,800. What’s more, 21 of this med spa’s new leads received an initial Botox treatment: Based on an average of 60 units per treatment at $12 per unit and 3-4 visits per year, the annual estimated revenue of this new client group ranges from $45,360-$60,480.
Maintaining this level of new patient acquisition each month through the Docovia software platform represents anywhere from $544,320-$725,760 in yearly rolling revenue—and that only includes Botox services!
Docovia is the leading patient acquisition, lead management and Virtual Consultation software platform for the Aesthetics Industry. We serve top plastic surgeons, dermatologists, Med Spas, HRT, laser and hair restoration clinics.
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