Going on Vacay? Here's How to Keep Your Practice Thriving

We’re now in the absolute heart of summer, and if you’re like us, then this air conditioned office and these longer days are making us feel such a need to do anything in the sun! Taking a vacation is at the top of our list right now — backpacking through Europe? Roadtrip across the country, anyone? — but for those of you who work in aesthetic services, time off might not seem like it’s in the stars.


The medical aesthetics industry is incredibly fast-paced, which can make aesthetic professionals more hesitant to take time off, in fear of experiencing a decrease in overall practice success (ie: patient retention, lead management and conversion,  engagement with digital marketing efforts, etc.) During the summer, most businesses are prone to experiencing that infamous “summer slump,” since everyone is more focused on booking their next vacay.


Our advice? Plan ahead. Just because your med spa, plastic surgery, or hair transplant office is booming, doesn’t mean you need to sacrifice some much-needed time off. With a little preparation and this all-in-one, must-have software platform, you’ll be able to pack your bags and hop on the next flight to your dream destination — without having to worry about your aesthetic practice falling behind. So from us to you, here are our Top 4 Ways to take control of your practice’s seasonal productivity and finally take a stress-free summer vacation!


employee burnout


1. Host Seasonal Events and Promos

A great way to boost revenue during the summer is by implementing summer promotions, launching new treatments and/or products, or hosting a fun giveaway or in-person event to entice patients to visit your practice and boost engagement! It’s important to switch up your marketing strategy according to the upcoming seasons and holidays, so patients can receive more value from engaging with your practice through seasonal specials and products, which leads us to why you should also…


2. Push Summer-Friendly Treatments

Summertime is no time for treatments that involve prolonged healing, increased sun sensitivity, or inconvenient follow-ups; patients are looking for minimal downtime treatments that can enhance their face or body, while still being able to hit the beach or go out on the town later. We suggest pushing summer-friendly treatments — whether that’s a new, popular SPF product or a quick filler appointment. The same way that the seasons and weather changes throughout the year, your practice should be able to adapt to these changes as well, all for the benefit of your practice and patients!


3. Get Ahead on Work

While it might seem daunting, attempting to get ahead on your workload can be a huge help for aesthetic practitioners in need of a summer vacation. You should also keep in mind that you’re probably not the only one thinking of when (and where!) your next trip will be, so around this time, your practice may be short staffed and more employees may be less inclined to be productive. So to combat the inevitable “summer slump,” we suggest A) Avoid double-booking at all costs B) Prioritize spring and summer promotions to increase revenue and solidify patient retention C) Implement an all-inclusive software platform, marketing tool, lead generation tool, and virtual consultation platform to handle all of your aesthetic practice’s more time-consuming, yet essential to-do’s.


4. Start Using Docovia

So how can you get this versatile software platform that will play a MAJOR role in allowing aesthetic practitioners like you to jet off on vacation? By integrating Docovia into your practice management, of course! Docovia allows you to send automated texts/emails to patients, or personally respond via our secure messaging platform or video replies through a secure, easy-to-download application. The beauty of Docovia is that you can essentially run your practice… while continuing to generate and convert leads, no matter where you are! What’s more, your staff can handle tasks such as appointment scheduling and payment processing on-the-go, creating a more flexible workflow for everyone during these summer months. 


How will you keep your practice thriving this summer?
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