We’ll start off with the facts: medical aesthetics is a fast-growing industry, and it will continue to be so long as A-list celebrities maintain their heavy influence on the public’s perception of “ideal” beauty standards. In such an accelerated field, it is critical for aesthetic offices at all experience levels to be readily equipped with software platforms and multifunctional tools and products that will essentially work for them.

Not to mention, practitioners’ chair time is extremely precious. In regard to prioritization, the overall quality of each appointment greatly outweighs the overall time spent per appointment. Meanwhile, practice staff need to focus their attention on the routine responsibilities that keep this well-oiled aesthetic machine up, running, and optimally performing. The average aesthetics staff, however, is not particularly well versed in specifics like lead acquisition and conversion, practice marketing, or strategic ad creation.

So what is one to do? Well in an effort to help medical aesthetics-based practices get a leg up and enter the new year in full swing, we’re here to talk about the single platform that will have your office covered from head to toe—or floor to ceiling?—with everything you’ll need to succeed in 2023.

The Roadmap to Aesthetic Success. Destination: Docovia.

Docovia is the software platform of choice for medical aesthetic practices across the nation. With the unique ability to function as a lead generation tool, client intake platform, payment processor, sales and promotional tool, and even general marketing services via custom built promotions designed for new patient acquisition, Docovia has a feature that can indubiously cater to every need or desire. Using this software to shift your practice’s trajectory for the better, Docovia makes it clean, clear, and easy to master the complexity of a successful practice (e.g., lead acquisition, nurturing, and conversion, or SEO a.k.a. search engine optimization).

Now let’s break down what Docovia entails in simpler terms. To start, Docovia offers high quality, trustworthy lead generation and conversion. Oftentimes, it can be either difficult or entirely impossible for practices to hang on to leads to the point of conversion—and that can be related to either a) leads’ eventual disinterest in a business’s website and/or social media, or b) a missing link that could potentially convert them into a paying customer. In fact, almost half of marketers believe their lead nurturing initiatives could use improvement, according to Demand Gen®.

Most websites have a contact form that can be filled out with clients’ questions or concerns. The general consensus, however, is that contact forms are now a thing of the past… and online booking is IN. Now, customizable widgets offer a more personable patient experience that doesn’t just stop at “Submit Contact Form.” Docovia answers patient inquiries in real time, and has individualized paths that depend on every clickable item.

The lead conversion process can begin and end with Docovia widgets. For example, treatment sales integrated into your customized widget can guide patients to not only book their next treatment, but prompt them to “skip the line and pay ahead of time.” The true star feature, though, is that Docovia maintains your clientele 24/7. This essentially accommodates both you and your patients because no matter what time or day it is, your office will always be enhancing patient retention or growing your overall client base, and patients can schedule appointments at times that are most convenient for them.



Right alongside Docovia is Aesthetic Record, another medical aesthetics-based technology that is solely focused on benefiting aesthetic practitioners everywhere. Recently, Aesthetic Record partnered with Docovia to add a direct Docovia integration into their existing software. Now, leads captured by Docovia can seamlessly flow into AR without any additional, time-consuming steps. For practices who utilize both software platforms in their everyday practice, practice staff won’t have to lift a finger in an effort to effectively manage their leads!

Docovia makes it clean, clear, and easy to master the complexity of a successful practice.

With an abundance of readily available resources, Docovia is the no-brainer choice for aesthetic services. Case study reports have indicated that within just a 30-day trial alone, Docovia can dramatically transform practices’ lead statistics to date. For Beauty at the Bay, a Californian med spa, they averaged sixteen leads per month over the course of ten months, totalling approximately 155 leads during that time period. Sixteen of those new patients who came in for a single appointment generated about $7,632 in new client revenue; Nineteen of those new patients who came in for multiple appointments (around 94 total appointments) generated about $14,318 in client revenue. Ultimately, this immense growth in lead generation and conversion culminated to 110 appointments and $21,850 in revenue—with the likely possibility of all new clients scheduling more appointments in the future!

Docovia is not exclusive to industry specific practices—it is only specific to practices in the medical aesthetics realm. From hormone therapy, dermatology, to plastic surgery offices, Docovia is the trusted partner to aesthetic practices of any focus.

To learn more information about how Docovia works, we suggest exploring their website. If you are interested in how your current website could improve and shift towards a more patient-focused approach, Docovia offers free 360° website audits. To gain a better understanding of what Docovia may look like for your brand, we recommend checking out these specialized demos: Med spa demo, cosmetic surgery demo, hair restoration demo.